Well, creative people have a lot of ideas. To no ones surprise, most of them fail. That's pretty normal. The issue is that when we are super excited about every new idea, we become The Boy Who Cried Wolf. We run and tell everyone we know, then it fails and our family and friends are left wondering what the point was. This is hard for them because they, as a collective group, want the best for you and tend to be very pragmatic. They want you succeed, so they will be honest with you. They aren't trying to hurt you, but negative responses from family can be devastating in the early stages.Â
The 4 C’s – Culture
Culture is, in the words of E.B. Tylor, "that complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society." The culture we live in has impacts on us that we often times don’t consider. It is almost an omnipresent thing. It affects us from innocuous things, things like fashion, sports, music, and movies, as well as incredibly important things like politics, economics, and religion.
The 4 C’s – Craft Beverages
Therefore, a craft beverage is something made by hand. The craftsman selected the raw material, labors over a prodcut that is unique to that individual, and joyfully shared with neibors. I should be able to look the creator in the eye and hear the love of what they do in their voice. To have a craft beverage is to have something uniquely human.
The First Step of a Long Journey
Today is the official release of our website. To be honest, I'm freak'n out. I'm not sure why either. I've been blogging and selling coffee for a couple of years... Continue Reading →